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Digital Marketing Manager - APAC

Company Name:
FLIR Systems
Digital Marketing Manager - APAC
Requisition ID: 5661
Location: US - Wilsonville, OR
Employment Duration: Regular EE Full Time
Description
The Digital Marketing Manager -APAC is responsible for implementing the strategies and tactics as defined by the Digital Marketing and Corporate Marketing Services. Responsibilities include web content management, search engine marketing, paid search and social media marketing for the APAC region. In this role, the digital marketing manager - APAC is responsible for ensuring the website is up-to-date, search optimized and error free in all local languages and regions. The digital marketing manager is responsible for developing and optimizing our pay-per-click campaigns. Additionally, they are responsible for content marketing and growing our social media presence by leveraging both FLIR and third party content.
Duties include:
Devising strategies to drive online traffic to the company website.
Tracking conversion rates and making improvements to the website and landing pages.
Developing and managing blogs for each business line and local language.
Responsible for implementing methods to improve FLIR's organic search rankings.
Develop and optimize every aspect of FLIR's pay-per-click campaigns. This includes managing keyword research and bids, identifying negative keywords, formulating and managing the budgets, analyzing results and reporting.
Maintain our blogs, Twitter, Facebook and other social media channels leveraging white papers, videos and other content related to each segment.
Managing online brands and product campaigns to raise brand awareness.
Managing and updating the FLIR website using the content management system.
Improving the usability, design, content and conversion of the company website.
Evaluating customer research, market conditions and competitor data.
Requirements of the role:
Bachelor degree in Business, Marketing or equivalent.
Must be authorized to work in the US
Must be a native speaker in Chinese.
Experience managing PPC, SEO and Affiliate programs.
Strong understanding of current online marketing concepts, strategies and best practices.
Experience in ecommerce, Email marketing and social media.
Previous experience in a similar digital marketing role.
NOTE: Must be US Citizen or Resident Alien

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